Tool 14 – Communicate Strategy, Intentions, Evaluate Progress and Maintain Engagement

This final tool in the guide brings together all the tools in the Response section to ensure that response decisions are clearly communicated, both internally and with external stakeholders, resources can be mobilised and partnerships are regularly evaluated.

Step Guide


Communicate strategy and promote champions internally

  • Ensure the response strategy is understood by key business champions
  • Assign roles and responsibilities for implementing strategy
  • Ensure regular communication of the strategy and its progress
  • Ensure training is undertaken by key staff to enable successful delivery of the strategy


Communicate intentions for partnerships and evaluate progress

  • Support clear stakeholder communication regarding the company’s role in partnerships to avoid misperceptions
  • Provide support to transparently and regularly evaluate partnerships, and where necessary, establish an exit plan